The three cases demonstrate different ways that the value of urban growing spaces can be socially constructed through organizational activities and discourse. Garden organizations legitimize urban agriculture to legitimize themselves, and their strategic decisions to attract the resources they need for survival have a broader impact on the path along which urban agriculture develops—both spatially and socially—in the city. The current chapter will trace the different ways in which gardening organizations in Milwaukee, Philadelphia, and Seattle have established and maintained legitimacy for themselves and for the unconventional land use of urban agriculture, both building appreciation for community gardens and sustaining the requisite labor to maintain these spaces for long periods of time. For one thing, sustaining labor requires systematizing the operation of urban gardens and farms, many of which are started ad-hoc by small groups of residents whose efforts may be episodic. Building legitimacy for urban growing spaces rests in part upon presenting consistently well-maintained sites, so that non-gardening residents are more likely to see the sites as a benefit than they are to resent them as a nuisance. The potential for growing spaces to be seen as legitimate only if their appearance conforms to prevailing ideas of appropriate urban nature reflects a wider dynamic that urban political ecologists have noted, wherein the same physical elements can be seen as either assets or liabilities depending on their arrangement, location, and cultural context . Beyond the aesthetics, urban gardens and farms are more likely to be seen as legitimate land uses if claims about their benefits are supported with evidence. In all of the case-cities discussed here, vertical farming pros and cons garden organizations systematically gathered evidence over time that showed urban agriculture sites providing certain benefits for nearby residents and the city at-large.
The major community gardening organizations in Seattle, Philadelphia, and Milwaukee have developed systematic processes to manage labor and to maintain a narrative about the value of their organizations’ work. In each city, organization leaders framed the value of urban agriculture around particular benefits and then supported this narrative through organizational decisions and data collection. In Milwaukee, urban agriculture’s employment potential was foregrounded, while in Philadelphia the role of greening in neighborhood development was emphasized, and in Seattle garden advocates built a narrative around the food production and community-building benefits of urban agriculture. Importantly, given that urban agriculture cannot provide all of its potential benefits simultaneously, the choices made by organizational leaders in pursuit of some benefits meant less emphasis was placed on others. Over time, as these organizations amplified the narratives that maximized their own resource acquisition and legitimacy, local perceptions of urban agriculture and its physical manifestation across the city were increasingly shaped by the organizations’ touted benefits. With these benefits reinforced in the minds of political leaders and the general public, and less attention given to other potential benefits, in every case urban agriculture has institutionalized discursively and materially toward certain benefits over others. In all three of these cases, the legitimacy of urban agriculture was bolstered by some degree of support from officials in the local government; however, city officials are also broadly committed to the logic of urban growth and increasing exchange value, especially those who have power over land use decisions.
At junctures when development pressure threatens the use of urban land for agriculture, a narrative legitimizing gardens around particular benefits is rarely enough to solidify their value as the highest and best use of developable land. In the face of such challenges, social movement mobilization becomes essential. Social movement activity requires significant time and resources, and the main garden organizations in Milwaukee, Philadelphia, and Seattle have not sustained social movement activities for the long-term to the same extent that they have invested in the systematic processes that legitimize their organizational activities. Nevertheless, at critical junctures when gardens have been threatened, each of these organizations has confronted the need for movement-building, or movement-like activities, in order to secure threatened land. In these instances, an organization’s existing commitments, its legitimacy, and the particular narrative used to legitimize urban agriculture often constrain organizational options in pushing for preservation. As this chapter will demonstrate, decisions made by the leaders of large garden organizations have an outsized influence on the public narrative legitimizing urban agriculture in their city. Critically, if organizational leadership is not developed from within the communities most in need , then the local urban agriculture system is unlikely to be tailored to their interests, because the needs of the urban growth machine—which are at odds with the needs of the poor—will impose themselves without fail on any question of urban land use. Existing research shows that local food initiatives and other interventions to make cities more “sustainable” are still likely to manifest as uneven development that further privileges some neighborhoods and groups over others .
While many of the potential benefits of urban agriculture are promising vehicles to alleviate symptoms of inequality, such an outcome is not automatic; instead, benefits sometimes accrue to more privileged groups while further disadvantaging those at the margins . Furthermore, organizational leaders may be more focused on treating the symptoms of injustice, rather than changing the underlying structural causes, if they do not have lived experiences of inequality and marginalization . Even if movements and organizations do pursue structural policy change, they may still reproduce unequal power dynamics in day-to-day practices and interactions . Thus, the extent to which organizational leadership comes from poor urban residents, people of color, immigrants, and other marginalized groups will impact the organization’s outcomes through both the movement strategies pursued and the organization’s everyday activities. The following sections will show how organizational decisions have been key to the successful legitimation of urban agriculture in Milwaukee, Philadelphia, and Seattle, while noting that the issue of developing leadership from within marginalized communities is still being worked out within urban agriculture organizations, just as within the broader alternative food and environmental movements. The chapter will highlight how organizational goals and decision-making affect the local narrative constructed regarding the benefits of urban agriculture and, ultimately, its role in the urban milieu. In so doing, this chapter strengthens the connections between urban political ecology and sociological theories regarding legitimacy, institutionalization, and social movements, by analyzing how community-based organizations’ pursuit of legitimacy over time reflects their relationships with the organizational environment and extends narratives of legitimacy into that environment, as well as the physical environment, which then shape possibilities for social movement framing and mobilization.As in many other US cities, interest in urban agriculture and growing food increased in Milwaukee amidst the economic downturn of the 1970s. Residents cultivated vacant land in Milwaukee through the Shoots n Roots program, established by the city in the early 1970s and taken over by the Milwaukee County University Extension from 1978 onward, as well as through more loosely organized activities on lots across the city. When a community garden in the rapidly appreciating Riverwest neighborhood was lost to development in the late 1990s, the displaced gardeners decided to form an organization to protect other sites like theirs. This is how Milwaukee Urban Gardens originated. In its early years, air racking the organization was largely funded by a local benefactor who made a substantial anonymous donation that covered office expenses and one staff person’s salary for about 5 years. During this time, the organization’s goal was to build a name for itself, draw attention to the need to preserve local urban gardens from development threats, secure funding from additional sources, and purchase land for gardens—in other words, to gain legitimacy and attract the resources to sustain itself. However, without a robust donor base or relationships with large grant making foundations, the organization struggled to raise the additional money needed for land purchases.
Operating on such a small budget, MUG was only able to preserve land opportunistically rather than based on the biggest threats facing existing gardens. Of the 5 sites that MUG eventually came to own, 3 of them were donated and only 2 were existing gardens. MUG worked to find interested residents and build new community gardens on the donated sites, but these gardens tended not to last. In 2010 MUG convened a land use policy task force in partnership with the Milwaukee Food Council. MUG’s director at the time, Bruce Wiggins, was a retired urban planner with experience in Philadelphia and Kansas City who prioritized addressing the city’s policies towards urban agriculture as a way to improve prospects for garden preservation. While Milwaukee had never made urban agriculture illegal, as many other cities had, gardening activities were still technically constrained in the industrially zoned areas with most of the large vacant lots, so the land use policy task force worked to get the zoning laws changed. Under Wiggins’ leadership, MUG was also able to negotiate longer leases for many of the gardens in its network located on city-owned lots. Longer leases didn’t mean preservation, but for gardeners, having assured access to a site for three years rather than one season at a time increased motivation to invest time and labor into the space and its soil. In its early years, MUG struggled to gain legitimacy as a land trust, but in the process of networking with other organizations and engaging with the public, the organization gradually shifted its goals and eventually gained legitimacy by meeting needs more salient to the community. While MUG was trying to gain legitimacy as a land trust, building its local brand through media coverage, events and advertisements, the organization began to receive requests for different kinds of garden support. Gardeners at existing sites wanted help with maintenance, and some people sought MUG’s help finding or starting a garden near them. As raising large enough sums to purchase land was proving difficult, the organization reoriented its activities toward providing technical support and education about gardening to bolster the function of a growing network of self-organized gardens, influencing land-use policy and planning, and eventually managing leases with the city for gardens on city-owned parcels. In 2013, MUG’s shift from garden preservation to garden support was solidified by their merger with Groundwork Milwaukee, an organization centered on environmental programming activities and job training for at-risk youth. The two organizations had been sharing office space with other nonprofit groups at the Milwaukee Environmental Consortium, and they collaborated on projects such as installing a cistern and solar pump for sustainable water access at a MUG-owned garden in 2011. Seeing how much their activities were aligned, the organizations’ leaders decided to join MUG with Groundwork Milwaukee in order to save money on overhead. As MUG’s 2012 annual report explained, “The BIG NEWS for the upcoming year is an agency merger with our sister organization, Groundwork Milwaukee. The anticipated merger will allow MUG to be MORE EFFECTIVE and produce efficiencies that will grow more and better gardens throughout Milwaukee’s neighborhoods” . When the two organizations merged in 2013, and MUG became a program of Groundwork Milwaukee, Antoine Carter had been working as the Membership and Outreach Manager for Groundwork Milwaukee. Since 2011, Carter had coordinated youth activities such as running a young farmers’ CSA and building infrastructure for local community gardens. When Carter became the Program Manager for MUG shortly after the merger, he brought with him the experiences of garden-based youth development and community engagement, plus the perspective of someone who had grown up in the disadvantaged Near North Side of Milwaukee—a first for the organization’s leadership. In 2014, at a University of Wisconsin -Milwaukee panel discussion on “Home and Garden: Can Urban Agriculture Save our Neighborhoods?” Carter introduced MUG as “Milwaukee’s best kept secret” and detailed examples of the gardens that Groundwork Milwaukee was helping to install, explaining how these various sites were transforming their neighborhoods—bringing different groups together in one space, healing community trauma, and inspiring young men like him . Under Carter’s leadership, MUG continued to coordinate garden leases and help residents start new gardens, while placing a greater emphasis on community engagement and programming—especially activities and job training opportunities for Groundwork Milwaukee’s “Green Team” of paid youth work crews. While MUG had struggled to gain legitimacy as a land trust, the organization found a meaningful role providing garden support and event programming; in the effort to maintain this legitimacy over time, MUG amplified a particular narrative around the benefits of urban agriculture in Milwaukee.